«Fantasy Liga 2023»
League 2023 corporate event and project competition for all employees of the bank. Employees compete with each other in creating projects for the bank and the winners receive funds for project implementation.
Each year the company chooses a different setting for branding and displaying corporate values.
In this year, a fantasy setting was chosen. The characters were designed with the help of «Midjourney» and finalized by
a professional illustrator Olesia Galitsyna aka Bigmak McMahon.
Each year the company chooses a different setting for branding and displaying corporate values.
In this year, a fantasy setting was chosen. The characters were designed with the help of «Midjourney» and finalized by
a professional illustrator Olesia Galitsyna aka Bigmak McMahon.
- 1400
Participants - 20+
Branding Zones - AI
First full AI design in a bank - 50+
Project hours
The magic of the forest
The concept was created by the event department who came to me for branding and realization. The idea of the concept was to immerse the event participants in the atmosphere of a magical forest. Developed characters, dark color scheme and fantasy elements helped to achieve the desired effect.
5 characters — 5 nature elements
Each character is color coded to one of the company's five values. Additionally, I've assigned them to different zones of the magical world and elements of nature. The Druid dwells in the forest, the Phoenix in the mountains, the Mermaid in the lake, and the friendly dragon in the cave.
Colorful and scalable
The concept created was easily scaled to different objects and surfaces and allowed the branding to be prepared in the shortest time possible
ALEXANDER ZRYACHIKH
