Different directions of the university build isolated activities in relation to each other and do not realize themselves as a single structure. It is necessary to create a design that solves this problem.

Using design to visually unify the different strands (engineering and humanities) into one form so that the strands become one unified entity with great flexibility for a variety of strands and sub-brands.

All design elements are easily scalable and transferable to different media and surfaces. Maximum flexibility for adding additional sub-brands and evolving the basic concept.