Shop Smart. Shine Brighter
In the redesign of BLU's brand identity, my objective was to create a visual language that captures the essence of innovation, youthfulness, and luminosity. The brand needed a modern and cohesive design concept that aligns seamlessly with its forward-thinking ethos. The result is a dynamic fusion of sleek aesthetics and vibrant elements, epitomizing BLU's commitment to illuminating the future.
Logo:
The brand icon, a stylized letter «B» encircled by a luminescent halo, serves as a visual representation of BLU's commitment to brilliance. It embodies a sense of unity and continuity, reflecting the seamless connectivity the brand provides to its users. This icon is versatile and can be employed across various touchpoints, ensuring a consistent and recognizable brand presence.
Design concept:
Our design concept revolves around the interplay of modern minimalism and radiant dynamism. The sleek, sans-serif typography signifies technological sophistication and clarity. The color palette, dominated by cool blues and electric greens, not only pays homage to the brand name but also symbolizes innovation and environmental consciousness. The gradient overlays bring a sense of depth, mirroring the progressive nature of BLU's electronic offerings.
Tagline:
This tagline encapsulates the core brand proposition – the idea that, by choosing BLU, customers not only make intelligent and informed decisions but also elevate their experiences to a brighter, more luminous level. It subtly encourages the audience to embrace innovation and a radiant lifestyle.
Intelligence meets brilliance:
The BLU brand redesign seeks to establish a visual narrative that resonates with the target audience, fostering a connection between cutting-edge technology and a vibrant, modern lifestyle. The cohesive design elements aim to make BLU stand out in a crowded market, inviting customers to explore a world where intelligence meets brilliance.
ALEXANDER ZRYACHIKH
